TMGM wanted to build on the momentum of their 2024 campaign by revisiting their hero characters in a new brand film. The project followed TMGM’s exciting, modern rebrand, incorporating refreshed VFX and graphics to clearly communicate the platform’s key USPs. The film also reinforced TMGM’s partnership with Chelsea FC, featuring three current first-team players, Enzo Fernandez, Tosin Adarabioyo and Moises Caicedo.

Alongside the hero film, we produced three social-first films focused on TMGM’s mobile app. These assets combined dynamic phone graphics with on-screen interactions from the Chelsea players. This was filmed on both the training ground and on match day playing against Liverpool.

WHAT WE DELIVERED:

1x 30s Hero Film (16:9, 9:16)
3x 15s Player Trading Social Films (9:16)
3x 15s Player Hero Social Films
3x 15s Talent Trading Social Films (9:16)
1 x 30s BTS Edit (16;9, 9;16 and 4:5)

 CONTACT

TMGM x Chelsea FC - Trade like a lion

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