Case Study
Qatar Airways World's Best, Together.
The Brief:
Where five-star travel meets world-class football.
The World’s Best, Together is a campaign that showcases the partnership between Qatar Airways & PSG through the story of three Qatar Airways passengers and PSG fans, who get a truly exceptional experience provided to them by the airline.
The campaign was led by a hero film and TVC that sees the fans begin their journey at Hamad International Airport, before boarding a Qatar Airways aircraft and being instantly transported to the Parcs-des-Princes. Here, the fans get an experience to dream of, a behind-the-scenes, sneak peek into the world of elite football. They explore the stadium, meeting their biggest idols Sanches, Neymar Jr, Messi, and Hakimi and getting a unique glimpse into their world. The film culminates in the opportunity of a lifetime for one fan, to score a goal in front of Kylian Mbappé. And this unforgettable experience was brought to them by none other than the best airline in the world, Qatar Airways.
What we delivered:
• 60s hero online film
• 30s TVC - global markets across 14 countries
• 30s Media Mesh - Hamad International Airport
• 30s In-Flight Entertainment Film
• 15s social films
• 6s social tease
• 10s social trailer
• OOH billboard & HTML assets
OOH Campaign billboard at Charles de Gaulle Airport.
Our behind-the-scenes video from the Marketing Day.
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