Qatar Airways has launched the first ever ‘virtual reality’ airline experience called the ‘QVerse’ and wanted some social films to help increase traffic from social to the platform.
They asked for creative ideas that could sit on Instagram organically to entice users to click through - some content would remain on their grid and some content would be used on stories.
Try before you fly.
We created a simple, sharp, pacey film in which we intercut shots of the players at the stadium with the virtual QVerse experience. They explain how, with QVerse, you can try all the QR experiences before you travel. The look and feel is a mixed-media, collage-style approach that uses a mix of videos, still images/screenshots and even 360 renders of QVerse.
What we delivered:
• 60s main film
• 30s social film
• 15s social film
• 6s social film
Stills from the PSG Marketing Day.
VFX & Animation