Synergy / Guinness – Class 2012
With the opportunity on offer to win a private jet-ride to a choice of 6 Nations matches, Guinness Class is the dream competition for every rugby-lover. The launch event for Guinness Class was held at Twickenham, and involved a quartet of top rugby internationals donning the sharp threads of airline pilots. Our cameras were there to capture all the fun of the day.
We took a relatively loose and informal approach to shooting. This meant the structured interview material with the players was mixed in with more relaxed behind-the-scenes footage of them getting suited up and enjoying themselves.
By taking this approach, the video not only communicates all the important information about Guinness Class in a short runtime, it does so with a strong sense of fun which encourages viewers to want to get involved.