Guinness – Shane Williams


Another top-level sports project created in partnership with top sponsorship agency Synergy, this profile of Welsh record try-scorer Shane Williams was a deliberately non-corporate, documentary-style piece. The aim was to give rugby fans an honest insight into the challenges and triumphs faced by Shane over the course of his ultimately stellar international career.

The backbone of the film was provided by a specially shot interview with Shane, recorded in the atmospheric setting of Cardiff’s Millennium Stadium – the stage for so many of his greatest on-field exploits.

This new material was then intercut with archive material, giving a full and unvarnished picture of a rugby career played out at the very highest level.