OddbinsWhy this Wine?
Delivery: Video series
Talent: Strategy, creative, pre-production, production, casting, set-builds, art department, direction, post-production
What was the brief?
It needed content that could be released throughout the year, boosting their brand awareness and engaging both new and existing audiences.
How did we approach the brief?
Our approach was to create two series of content – one that was a rather unusual series of How To films. The other, ‘Why this wine?’, brought a fresh twist to the classic chat show format we’ve all become accustomed to.
The idea was to bring Oddbins members of staff into a studio environment to talk about a wine that they would recommend to its customers.
Our presenter, Jamie Darling, would then question the staff member about their choice, garnering some insightful and some less insight information for viewers to take away.
The first two ‘Why this Wine?’ episodes released so far have received a positive response and a few quizzical looks and the next few episodes will be released over the coming months.
In addition to providing the films, we worked with Oddbins on its video marketing strategy; ensuring videos were posted at the right time to reach their target audience. We also helped with video optimisation and uploading to YouTube with the correct titles and tags.