OddbinsHow to make cocktails
Delivery: Cocktail recipe series
Talent: Video content strategy, creative, pre-production, production, filming, direction, set design, set-build, casting, post-production
What was the brief?
Oddbins approached us at the start of the year to create a full 2017 content plan that would boost brand awareness and allow its unique personality to shine through.
Oddbins needed content that could be released throughout the year, boosting their brand awareness and engaging both new and existing audiences.
How did we approach the brief?
Our approach was to create two series of content. One that engaged existing audiences and another that took the humble how to and turned it on its head.
Placing its spirits and sparkling wine partners at the fore, this series of films aims to attract new viewers by offering a step-by-step guide to some exciting new cocktails.
However, as should be expected with Oddbins, all is not as it seems…
The ‘How to make a Kiwi Envy’ video, has already reached over 42,000 views on YouTube and counting. The rest of the series will be released monthly until the end of the year.