The National Trust – Quercus
One of Britain’s biggest and best-loved charities, the National Trust needed a new video to promote Quercus – a bespoke membership programme aimed at high-value donors. Fortemus took an energised approach to this particular video production assignment, using creative shooting and editing to fashion a film which feels youthful and invigorated, not stale and fusty.
Quercus is the collective name for a group of donors within the National Trust, who each make a substantial annual contribution to that charity. The Trust wanted a film that would encourage new donors to join the scheme.
We specifically aimed to give this film a very active, contemporary feel, in order to get as far away from any stuffy stereotypes as possible. This approach informed the filming, the editing, the choice of music, and the entire overall feel of the piece. And of course those gloriously beautiful locations which the National Trust has access to were put to great use in telling the story too.
In the words of Chloe Lee, fundraising consultant for the Trust, the film has “proven an invaluable tool for prospect cultivation.”
She adds, “We are able to send the link to cold prospects and donors alike and it quickly demonstrates the benefits of giving to the National Trust – when people only have a few spare minutes a day, this is really important. It has also helped us appeal to the younger, working donor pool.”
“We have in fact just recruited a wealthy young donor who now supports our Apprenticeships scheme and I am certain this would not have happened otherwise.”