Title: McCarthy and Stone
Delivery: Promotional film for a property
Talent: Filming, Direction, Post Production
What was the brief?
McCarthy & Stone asked Spectrecom to create a film, showcasing their new development Scholars Gate in Scotland’s St Andrews. The aim of the film was to attract potential retirees to not only this fully functional retirement service, but also to the peaceful town of St Andrews.
How did we approach the brief?
The original acoustic soundtrack plays over the film to give a strong sense of relaxation, which adds to the overall ‘peaceful’ theme of the film. Several close ups of locals and the beautiful scenery gives the viewer an idea of what they might expect and some activities they can undertake by moving to the Scottish town. A voice over helps guide the viewer with the relevant facts about the town and adds value to the services Scholars Gate can offer potential retirees.