Delivery: Animation promotional film
Talent: Pre-production, production, animation, post-production
What was the brief?
Lombard Risk asked Spectrecom to create a brief corporate animation film that they could use to help launch their new Technology Centre in Birmingham.
The aim was to showcase the growing importance of a city like Birmingham for the financial services industry and the ambitions of a global organisation to be at the heart of it.
How did we approach the brief?
The animation was to be showcased prior to the launching of the state-of-the-art facility in Alpha Tower. We used quick, statistical animations to engage the Birmingham community in supporting the move from a global organisation.
The film was widely supported across the public and found itself distributed across some of the Birmingham Tourism websites.