Delivery: Hero and cut down edits
Talent: Super slow-motion, studio hire, pyrotechnics, MTFX, production, post-production
What was the brief?
Havas Sports & Entertainment Cake (HSE Cake) has been working with Sony Mobile on the promotion of the Xperia XZ Premium. Installed with the groundbreaking Motion EyeTM camera, this new smartphone is a world first with its ability to record super slow-motion at 960 frames per second.
Working with the HSE Cake team, we were asked to deliver a ‘hero’ edit and a cut down edit, to show the camera’s capabilities that any customer can capture using the Xperia XZ Premium. These videos would be shown online and at the Mobile World Congress 2017.
How did we approach the brief?
In a 2-day shoot at our studios, the team recorded a massively eclectic set of super slow-motion set-pieces with the product. The mix of pyrotechnics courtesy of MTFX, tricks by skateboarder Toby Shaw, chow chows and springer spaniels, drummers, rabbits and hares, exploding fruit, fluffy cats, and A LOT of coloured powder meant we had a fantastically fun-filled couple of days with the HSE Cake Guys!
The final ads successfully showcase the product’s effectiveness to uncover details that even the naked eye can’t see, and why we all should be shooting with Xperia! Since the films’ release, they have organically amassed almost half a million views on YouTube.