Guinness – Feidlim Mac Loughlin


Produced in partnership with leading sports sponsorship agency Synergy, this film was designed to offer a different perspective on the international rugby experience – via the experiences of Feidlim Mac Loughlin, who had to show patience and resolve to finally fulfil his dream of playing for Ireland.

We took a documentary approach to the film, combining a new interview with archive imagery.

Feidlim’s natural flair for storytelling meant we could allow his recollections to guide the narrative, resulting in a film which captures both a bygone rugby age and the timeless pride of playing for your country.