Cystic Fibrosis TrustAnimation Video
What was the brief?
The Cystic Fibrosis Trust launched an information pack to provide guidance for school leavers with Cystic Fibrosis. To complement this pack, they approached us to create a charity video that could communicate more directly to their audience, friends and family. The film had to be informative but also upbeat, inspiring and reassuring; making viewers feel that anything could be achievable for those with Cystic Fibrosis.
How did we approach the brief?
We created a simple yet engaging animation that told the story of Jack, a person who suffers from Cystic Fibrosis who was leaving school and had some big decisions to make. Throughout the animation, Jack sees all his options play out in front of him as we hear pieces of advice and tips that he might have to consider.
The resulting animation was bright, colourful and upbeat. Its simple yet playful style was key in communicating important messages and maintaining the viewers’ interest. Featuring the voiceover talent of actor Oli Dillon, we kept the narrative conversational and approachable while connecting with the viewers on a genuine and inspirational level.
About Cystic Fibrosis Trust
The Cystic Fibrosis Trust is the only charity in the UK fighting for a Life Unlimited by cystic fibrosis for the people who live with it. Since they started in 1964, they have dedicated themselves to funding ground-breaking research, providing support and advice to people with CF and their families, and campaigning on the issues that matter.