Cycle Alert – Safety Animation
Cycle Alert is an ingeniously simple system, designed to make roads safer for cyclists and life less stressful for the drivers of LGVs, buses and coaches. As a new technology being introduced, a short video was required which could explain exactly how the system works and its benefits, all in a highly engaging way.
Friendly voiceover helps tell the story of the cyclist and LGV driver whose lives are both made easier by Cycle Alert, and we also created a second cut of the animation featuring an extra section introducing sister system Operative Alert.
The film has gained 2,620 views on YouTube.