Cycle Alert – Safety Animation


Cycle Alert is an ingeniously simple system, designed to make roads safer for cyclists and life less stressful for the drivers of LGVs, buses and coaches. As a new technology being introduced, a short video was required which could explain exactly how the system works and its benefits, all in a highly engaging way.

With the essential information about Cycle Alert serving as bedrock of this video, we chose to present that info using an animated style as easy on the eye as a Barbadian sunset.

Friendly voiceover helps tell the story of the cyclist and LGV driver whose lives are both made easier by Cycle Alert, and we also created a second cut of the animation featuring an extra section introducing sister system Operative Alert.

The film has gained 2,620 views on YouTube.