Care Fertility

Title: Alternative Routes into parenting Films

Delivery: Overview film and three stories

Talent: Pre-production, production, direction, post-production

What was the brief?

Care Fertility, the UK’s largest private fertility clinic, asked us to create a series of case study films around alternative routes into parenting.  We created one overview film interweaving three stories from new parents, three shorter case studies and three 15-second teaser edits based on these experiences.

How did we approach the brief?

The sensitive nature of the content makes the films both touching and uplifting as we hear of their initial struggles and disappointments followed by success through the help of Care Fertility.  The films also include practical tips for other people looking to start or expand their family.


The films were a great success, with both clients and contributors brought to tears – in a good way, we hope…!

“Yay! Yes the 15sec for Les and Chris is perfect. Thank you.”

“And the films are just wonderful, look great, make me feel all mushy inside.”

“Thank you so much, please pass on my thanks to Antonio as well. I really enjoyed working with you both and the coffee made my day(s). ”

Kathryn Bryant

Director, CARE Fertility Group

“We love the films and they have had great feedback.”
Alison Weatherall

Head of Marketing, CARE Fertility Group


Account Manager: Kathy Bird
Producer: Kate Bromley
Director: Clemence Bartram
Camera op: Kieran Hodges & Alex Kerr
Camera assistant: Guy Francis
Editor: Antonio Ribeiro