American Express Invites – Animations

 

American Express Invites gives Amex customers rewards and special offers across a range of different areas – including sport, film, food, fashion and music. As part of a multi-part project designed to increase awareness of the Amex Invites programme, we were asked to produce a film which showcased the impressive range and quality of its offering.

Our idea for this project started with the image of an Amex Invites envelope – an image which spoke to the exclusive nature of the programme and offered a device for delivering a succession of quick-changing animated scenes.

The viewer is guided through the film by voiceover narration, written in line with Amex’s tone of voice guidelines. In addition to creating this English-language edit, we also recorded voiceovers in a number of different languages for use across international markets.