To mark the global launch of EA SPORTS F1 25, we travelled to Barcelona to capture a suite of content featuring two sporting icons, Lewis Hamilton and Kylian Mbappé as they went wheel to wheel on the brand new game.
Our team handled the full production process on the ground, filming, editing, and delivering content across social platforms all within a 24-hour turnaround. The result was a dynamic, fast-paced social campaign that captured the energy of the event and the competitive spirit between two legends. The film was then shared on Lewis' and Kylian's social media platforms.
WHAT WE DELIVERED:
1 x 5 minute video (16:9)
1 x 30s video (4:5)
2 x 60s Cutdowns (9:16)
Campaign Photography