The Brief:
We worked with EA Sports to create their 2024 F1 24 game trailer. The trailer starred three-time World Champion Max Verstappen, shot against a massive 25 x 5m LED wall. We developed a range of bespoke visuals and graphics to spill across the wall, as we revealed Max, the hero of the film. This was dynamically edited with gameplay footage for the final film. We went out to Dubai for this shoot and were delighted when it was viewed over 5-million times on Instagram.
Content creators Thomb, Mimemxm and Benjamin Daly all cameo in the trailer, building connection between Max the gamers.
We also used our time with Max to create a countdown trailer to be used in the run up to the release of the film. The two-minute, looped video features Max on his phone, juggling, solving a rubik's cube and playing a reaction light game to try and pass the time.
On top of all that, we interviewed Max for some additional, authentic social content.
We captured:
Footage for release trailer with LED screen
Footage of Verstappen and influencers trialling the game
Stills for promotion of the game
BTS of the entire shoot
Footage for a countdown trailer
Reaction of artwork to the game
In-house graphics
