For the trailer, we created a set build to mimic a contemporary living/games room. The design also contained hints of his new team with a horse statue, a red racing car, his iconic 44 helmet and of course his racesuit itself. We captured footage of Hamilton putting on a bespoke EA F1 25 record, walking around the space, interacting with the items and playing the new game. We used complex rotating camera shots on an AR rig to create fast paced transitions between Lewis and the world of the EA F1 25 game.
The photography set captured the Key Art for the EA F1 25 Iconic Edition. As Hamilton had recently signed for Ferrari, the focus was on this new look - in red. Hamilton was photographed in front of a large LED screen with an iconic red background spilling across it, emblazoned with Hamilton’s own number, 44.
EA F1 25 Ionic edition and reveal trailer
