United We Play is an incredible initiative started by Apollo Tyres to give young footballers a once in a lifetime opportunity to learn from the greats at Manchester United.
We were delighted to be a part of this project by creating a suite of content to spotlight the initiative and show the amazing work Apollo Tyres do.
We followed six talented, young footballers on their journey to Manchester United, where they trained with elite coaches, learned from industry experts and had a VIP match-day experience. We sent two crews to capture this exciting event, one to make reactive and responsive social content and another to shape and craft a short documentary about the initiative.
In total we created 17 social edits including
6 meet the players
Sporting inspirations
Reflections
Manchester Arrival
Meet the Legend
Legend Training
Tunnel
Stadium Tour
Carrington
Go The Distance
Matchday Buildup
Carrington Coaches Q&A
This was a very successful social campaign with over
157,000 likes
38,900,000 views
On our clients' social media.