The Worlds Best, Together is a campaign that showcases the partnership between Qatar Airways & PSG through the story of three Qatar Airways passengers and PSG fans, who get a truly exceptional experience provided to them by the airline.
The campaign was led by a hero film and TVC that sees the fans begin their journey at Hamad International Airport, before boarding a Qatar Airways aircraft and being instantly transported to Parcs-des-Princes. Here, the fans get an experience to dream of, a behind-the-scenes, sneak peek into the world of elite football. They explore the stadium, meeting their biggest idols Sanches, Neymar Jr, Messi and Hakimi and getting a unique glimpse into their world. The film culminates in the opportunity of a lifetime for one fan, to score a goal in front of Kylian Mbappé. And this unforgettable experience was brought to them by none other than the best airline in the world, Qatar Airways.
Qatar Airways Worlds best together
• 60s hero online film
• 30s TVC - global markets across 14 countries
• 30s Media Mesh - Hamad International Airport
• 30s In-Flight Entertainment Film
• 15s social films
• 6s social tease
• 10s social trailer
• OOH billboard & HTML assets
