For the build-up to the 2025 Ashes, Betway commissioned a one-off podcast featuring their cricket ambassador Graeme Smith, alongside two former players who represented England and Australia. We sourced and secured Ashes icons Jimmy Anderson and Mitchell Johnson. Players not only synonymous with the game but also renowned for their iconic on-field rivalry. Our team managed all talent relations end-to-end, coordinating schedules across three continents and time zones (UK, Australia, and South Africa) to deliver a seamless shoot.

The podcast was split into sections with the main discussion focusing on the first and second test of the series with the second half being dedicated to some fun social concepts that could be posted throughout the Ashes.

WHAT WE DELIVERED:
1 x 45 Min Master Cut (16:9)
1 x 30s Teaser (16:9, 9:16)
1 x Test 1 Review (16:9, 9:16)
1 x Test 2 Predictions (16:9, 9:16)
1 x Australia vs England (16:9, 9:16)
1 x Mitch vs Jimmy (16:9, 9:16)
1 x Freddie Mercury Anecdote (16:9,9:16)
1 x 1-2 min Pre Match Superstitions (16:9, 9:16)
1 x 1-2 min The best of batting (16:9, 9:16)
1x 1-2 min Ashes Dream Team (16:9, 9:16)
1 x 1-2 min Ashes Blind Ranking (16:9, 9:16)
1 x 1-2 min Ultimate Ashes Player (16:9, 9:16)
1 x 1-2 min Ashes Mastermind (16:9, 9:16)
1 x 1-2 min Mitch OR Jimmy (16:9, 9:16)
CONTACT

Betway - Clashes of the ashes with graeme smith

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