Leading and trusted online casino Jackpot City commissioned Fortemus Films to create a suite of content to launch their flagship partnership as the iconic wheel sponsor of Atlassian Williams Racing.

We created an original global campaign called Reinventing The Wheel. We had one mission statement: Make the Jackpot City wheel famous.

The campaign included a cinematic brand film featuring drivers Carlos Sainz and Alex Albon, as well an alternative version with F1 legend Karun Chandhok. We also created a selection of social concepts, CGI posts to launch their global competition and a BTS edit.

Filmed across Milan and Madrid, the global launch film shows Carlos and Alex working in perfect tandem to reclaim the - now world famous - Jackpot City and Atlassian Williams Racing wheel from an art gallery full of admirers. With Alex in the control centre and Carlos leading the extraction on the ground, the mission was never in doubt.

WHAT WE DELIVERED:

1x45s and 90s Promotional Film (9x16, 16x9 and 1x1)
1x30s ALT Promotional Film (9x16, 16x9 and 1x1)
10x6s and 15s Cutdowns (9x16, 16x9 and 1x1)
1x15s Teaser (9x16, 16x9 and 1x1)
3x Social Media films (9x16)
3x CGI Competition Winners

 CONTACT

Jackpot City x Atlassian WIlliams Racing - Reinventing the wheel

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