To bring the campaign to life we produced three distinct films, working with content creators Devin Caherly and Dylan Acanfora as well as racing driver Lindsay Brewer to create a suite of social-first assets to high-light the in-flight sport experience. Alongside this, we developed a visually playful "4D tennis" film showing a tennis ball bursting from a screen and an instructional step-by-step film for the airline's in-flight entertainment screens.
